"After every pre season, every run, every weights, every conditioning, every game I have developed a taste for what feels good. This is what the collection is based on."
- shae brown, once director
The duo supported each other in being the best athletes, teammates and people they could be. A few years later the pair married on NYE 2014. While it would be easy to assume the newlyweds would start pumping out babies, it was a birth of different kind that happened that summer. Like the DNA in a human baby, the birth of their active wear label ONCE UPON A RUN embodies everything that Mitch and Shae are as people in their community. Training day in and day out for a living for over 10 years each inspired the foundations of ONCE.